Wednesday, November 28, 2007

Day 17 - Beginning to Crack

Andy had a dream the other night where he drove to Costco, got out of his truck and was walking to the store, thinking of what he needed to get, when he suddenly realized he couldn't buy anything anyway, so he had to leave. Poor man--he isn't even allowed to shop in his dreams.

One thing we have both noticed are the emotions tied to shopping--both the thrill of buying something new, as well as the emotions that tend to cause one to buy something in the first place. The marketing world has long known and used the emotional connection to shopping--women in bikinis selling basically anything to men, ads of men fawning all over women because of their brand of lipstick, etc., --but it has been very surprising to learn that the emotional response isn't really being caused by marketing; marketing is simply exploiting something that already exists.

To get a little "retail fix," we have started alternating grocery shopping, but I'm not sure a head of lettuce packs the same sort of excitement that new clothes, a new tool, or a new DVD would, though maybe if there was a bikini involved......

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